CommBank wanted a larger slice of the Business Banking pie. So we helped re-position the bank as a partner that can help business innovate, by asking the right kind of questions.
It’s a simple idea really. One that had to have broad appeal and longevity. Two years later they’re still running iterations of the same campaign. And CommBank just posted record profits thanks in part to a 14% increase in business banking. I’d like to think that this campaign had something to do with that. Arguably everything.
Launch TVC
Press/Outdoor
Digital In Branch Displays