Woolies had been sponsoring the AFL for years. But few knew that. So it was time to reconnect with the audience and give Woolies purpose. Food and Footy. They go well together.

This was to launch ‘Feeding Your Hunger for Footy’ which would run all the way through retail and into catalogues.
The spot had a heavy media weighting so we put a lot of Easter Eggs in here for fans.
And yes, that is Dennis Commetti’s voice you hear.