This campaign launched the Australian Cricket Team’s new range of Asics cricket gear – about the same time the English once again landed on our shores believing an Ashes victory was a foregone conclusion.
We wanted to get this country buying the gear and backing our boys – to victory so we developed the ‘Face A Nation’ campaign and a full suite of assets to go with it.
Incidentally, have you ever wondered why Australia has an Emu and a Kangaroo as our coat of arms?
Scroll down and watch the TV spot to find out. And if you like the track, I wrote it! If you don’t, then someone else did.
Results
ASICS sold out of a majority of their new Test and One Day International kits by the third test
Australia, against the odds, won The Ashes series 5-0. And that can’t be a coincidence.
Poster
TVC
We created a whole suite of assets.
