When over 3.5 million Australian’s have some form of hearing loss and 85% of them do nothing about it, you need a novel way to reach an audience that’s in complete denial.

‘Does Love Last Forever’ is a short film with two different outcomes, depending on your hearing ability. It’s a hearing test in disguise – based around a love story that follows the lives of a couple over 40 years.

The film launched to unsuspecting audiences in cinema’s before the feature film ‘Lion’.

Various audio and film techniques were used throughout the film to ensure those who are hard of hearing had a divergent story to those who could hear well.

Or just watch the trailer below:

The online film would then encourage people to test themselves using soundbites and footage from the film itself.

Interested in how we made it? Wonder no more: