Credit Card cloning and fraud has been around almost as long as credit cards.
CommBank developed a new level of security for credit cards whereby customers
could lock their cards so that they couldn’t be used in overseas.
We needed to dramatise the problem without freaking people out. So we used a little magic to highlight the possibility of having your cards details taken to encourage card holders to lock their credit cards as a precaution.
Meet Australia’s top magician, James Galea. Everything was done for real in front of the participants and no actors were used.
This was certainly more challenging jobs we’ve ever undertaken.
Launch TVC ‘Got Your Number’
Branded Content – ‘Safety in Numbers’
Branded Content ‘The Missing Bus’
Branded Content – ‘Picture This’
Zero Percent TVC 15s
A retail acquisition campaign was also created to run concurrently.