Woolies were sponsors of the 2018 Commonwealth Games at the Gold Coast – the Games on home soil.
It was a big deal. One that warranted a big idea. And a big campaign.
We created posters for over 450 outdoor sites, a fully wrapped tram, a tonne of digital elements and countless in store collateral – not to mention all the writing of the brochures and the website, which helped unpack the stories we were sharing.
We even renamed the Gold Coast, ‘The Green and Gold Coast’, during the games.
Here are just three of the the films we created to stare the stories of three of our Aussie heroes.
Here’s a 2 minute campaign summary – so you can see what went into the making of it and how the campaign performed.
And here’s the campaign website.